WHAT WE DO
We are able to execute a wide array of radio promotions (all formats), television promotions (local/MSO cable), nationally syndicated show integrations and ads for podcast and social media. We also maintain many partnerships in the retail space, and curate events for promotions nationally and internationally via sweepstakes, giveaways and product debuts.
Additionally, we have developed self-improvement programs with fundraising initiatives for PBS and have created a specialized, two-minute daily program called Insight Daily Radio (IDR) to promote a variety of brands and products on both national public radio and commercial radio stations.
TELEVISION
We work with local television and MSO/cable operators to initiate television promotions and sweepstakes. These promotions utilize excess inventory from multi-system cable operators to advertise releases via on-air TV spots across top broadcasters, independent stations and cable systems/networks.
Promotions can last anywhere from ten days to two weeks, and in some cases a third-party prizing partner is tied into the spots.
Morning TELEVISION
Our national network of partner television stations is in the top 200 DMAs. Promotions on morning television last anywhere from five to ten days at a time and typically involve on-air spots, book giveaways (10 books are provided per station), author interviews, sweepstakes, grand prizes (i.e. spa giveaways and romantic weekends) and social media cross-promotions.
SYNDICATED TELEVISION
We work with several syndicated TV programs to create fully integrated segments, which air during show broadcasts.
Our nationally syndicated broadcast partners, including Celebrity Page, Daytime, Dish Nation, The View and The Kelly Clarkson Show, have assisted in the execution of on-air promotions, sweepstakes and mentions. These customized segments vary in length from sixty seconds to three minutes and have aired on approximately 200 DMAs across the United States.
Film
For the release of The Big Lebowski, we collaborated with several bowling alleys and morning shows to execute a national promotional campaign. We also initiated a Mother’s Day sweepstakes for The Guilt Trip, collaborated with Amtrak for a The Secret Life of Pets promotion and partnered with hotels across the country for a Minions program.
Music
We have developed major networks of media partners to promote and market major album releases. These networks include over 150 morning television stations, national cable systems, long-form radio stations, NPR, PBS and non-traditional radio stations.
NATIONAL RADIO PROMOTION NETWORK
We have collaborated with many different publishers to launch radio promotions for over 3,000 books. We have built relationships with some of the top local radio stations across the country and work with the top formatted Arbitron/Nielsen radio stations in each market. Our network of esteemed national radio program distributors includes ESPN Sports Radio, Sports Byline, Radio America, Fox Radio Network and Fox Sports Network, as well as shows hosted by radio legend Doug Stephan.
We work with these stations – along with the publishers and their authors – to organize book giveaways and cross-promote campaigns on a variety of social media platforms. As a part of the new services we now offer, we also set up author/writer interviews to help publicize new and upcoming releases.
PODCASTS
Our diverse podcast network has promoted books across many different genres.
Author interviews, promotional sound bites, book reviews and giveaways are all utilized to promote upcoming titles on podcasts, which range in subject matter from sports to politics, health/lifestyle, etc.
Gaming
We have been at the forefront of many unique gaming promotions.
We have developed a national network of comic book stores and has collaborated with such retailers as Johnny Rockets and Hot Topic to produce these campaigns, while partnering with such electronic companies as MSI and Dell, headphone companies like Razor, Logitech and Audio-Technica and flat-screen companies like TCL and Sony to market the release of some of the hottest new games on the market.
BOOK CAMPAIgnS
We have executed book tour campaigns for such esteemed writers as Anne Burrell, who participated in live demonstrations and signings at bookstores and malls across the country. We promote these campaigns across social media platforms, local television, print and radio.
Additionally, our promotion for Chronicle Book’s Art of Modern Rock: The Poster Explosion involved a touring art exhibit that was featured at big box book stores such as Barnes & Noble, independent book stores and record stores like Amoeba Music. This exhibit was also advertised on social media and by local print, television and radio outlets.
RETAIL
Our retail partnership program includes a network of over 450 independent comic book stores, as well as restaurants (Rain Forest Café, Morton’s Steakhouse, Fatburger, Johnny Rockets, Dickey’s BBQ), bowling allies (Bowlero, Lucky Strike), trampoline parks (Sky Zone, Rockin’ Jump) and mini golf courses (Monster Mini Golf).
The campaigns we have initiated with these retailers have involved POP, table tents, social media giveaways, sweepstakes and advertising with local influencers.
TRAVEL
We have worked with such transportation companies as Southwest Airlines, Delta Air Lines, American Airlines, Frontier Airlines, Spirit Airlines and Amtrak, as well as Wyndham Hotels & Resorts, Marriott International and Holiday Inn hotel groups.
Our travel network also includes tourism boards and rental car companies.
JUMBOTRONS / ARENAS / STADIUM PROMOTIONS
We work directly with Major League and Minor League baseball teams, as well as the NBA, NHL and college football and basketball to execute a variety of promotional campaigns.
Stadium and arena ad programs include book promotions on jumbotrons, as well as giveaways. We have applied these programs to both individual games and full series.
NATIONAL LIBRARY PROGRAM
We have developed an educational curriculum program with 200 libraries for a four-to-six-week program that includes in-library activations, activities, reading sessions and more.
Past educational campaigns have involved Nickelodeon’s Paw Patrol and Entertainment One’s PJ Masks.
MUSEUMS / SCIENCE CENTERS / State and National Parks
We have collaborated with local and state museums, science centers and state and national parks for promotions and national giveaways. These campaigns consist of brochures and activity sheets promoting sweepstakes and upcoming book releases.
We also work directly with their social media teams to promote these programs.
PUMPKIN PATCHES
We have partnered with the nation’s top independent pumpkin patches in all 50 states. These pumpkin patches draw thousands of families and children on the weekends from late September through Halloween.
We are currently working with PJ Masks on an official pumpkin patch promotion that is being conducted across the country.
